So in the last week we have been talking about what makes something shareable or go viral. Each article or reading has hinted at different things that contribute to some sort of media making headlines and being the next big thing. In the introduction about Spreadable Media, the authors Henry Jenkins, Sam Ford and Joshua Green talk mainly about three different types of sharing, Stickiness, Spreadability, and Viral. Were most of the sharing is done with Spreadability and Viral. Next Maria Konnikova discusses 6 points that many big stories consist of in her article The Six Things That Make Stories Go Viral Will Amaze, And Maybe Infuriate, You. Those 6 points are emotion, arousal, social currency, memory inducing, practical value, and quality of story. These points must be pretty accurate because I found,
” Jonah gives the high-level of each principle, which is called the STEPPS framework. These 6 principles drive people to talk and share.”
- Social currency
- Practical value
Now we already discussed these topics in class, but if you truly think about it and go through your postings, it is surprising to see the stuff you Retweet or share usually consist of multiple of these points. Also, in Konnikova article, she says that, “If an article made readers extremely angry or highly anxious—stories about a political scandal or new risk factor for cancer, for example—they became just as likely to share it as they would a feel-good story about a cuddly panda.” Now I can see how this is possible in today’s society, because,” Some men just want to watch the world burn” (The Dark Night). Though, what I really want to know is, what do you share?
I personally enjoy sharing media that excites me, or really motivates me. I think by sharing these types of articles or videos to others, it will in turn excite and motivate the people close to you. One video that really shocked, surprised, amazed, and totally inspired me was Ross Capicchinoni video. Before you watch the video realize that it may make you cry and may be hard to watch. To me at least it is videos like this that really touch and move the viewer. Another video that really motivated and inspired me was How Bad Do You Want It?. I think the reason that I share these kinds of videos is because I want others to feel the same excitement, inspiration, motivation, and desire that I felt when I watched it. I want others to get that same experience I had when I watched the video. That is why I share. What’s your reason?